The inspiration for the Hampshire Hilly Hundred was the successful first Circuit of the Cotswolds in 2005, devised and run by multiple National Hill-Climb Champion Jim Henderson with the assistance of other former members of Oxford University Cycling Club. One of those helpers was Tim Wilks, who came away with the idea that his local lanes in Hampshire might make a great sportive route. Like other organisers of the early UK sportives he was determined to try to do something to help rescue cycle sport in the UK.
It's hard to believe now - after recent Olympics, Worlds, and TdeF successes - that barely a dozen years ago, road racing, time trialling and track were all in steep decline. We hoped UK sportives (we began by calling them "cyclosportifs" like the French) might give cyclists more reason to ride. We never dreamt that sportives would massively popularise fitness cycling, and be an entry route to club cycling, and for some, racing.
More than half-a-million HHH miles have now been ridden. Most of those (according to reports) were pretty enjoyable and fulfilling. That was the hope at the start of it all.
The Hampshire Hilly Hundred is registered in England and Wales, company number 6866221. Registered office: 70 Shaftesbury Avenue, Southampton, SO17 1SD.
The HHH is still put on every year by a network of friends. Most are high-mileage, life-long cyclists, but some don't ride a bike at all. As an entity, the HHH is a registered company limited by guarantee. That means it has no shares, no shareholders, no dividends.